Outkick host Tomi Lahren dropped a bombshell on her Twitter account this week regarding the dire state of things at Bud Light.
Sales of the beer have plunged by nearly 25 percent in recent weeks after the brand decided to partner with trans-activist Dylan Mulvaney, who is biologically male but identifies as female, according to the New York Post.
That led Lahren to tweet: “A current bud light employee reached out to tell me things are BAD and mass layoffs are expected. Production is stalled. They can’t give the stuff away. Would be so easy if execs would acknowledge their TRANSgression and issue a true apology.”
A current bud light employee reached out to tell me things are BAD and mass layoffs are expected. Production is stalled. They can’t give the stuff away. Would be so easy if execs would acknowledge their TRANSgression and issue a true apology.
— Tomi Lahren (@TomiLahren) May 16, 2023
According to The Post:
Bud Light suffered its fifth straight week of worsening sales drops since the Dylan Mulvaney controversy began — stoking doubts about whether the mega-brand can recover as the crucial summer beer-drinking season begins.
Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.
Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
Lahren recently wrote an op-ed in Newsweek ripping Bud Light and Miller Lite for betraying its customers.
“Everything has gone woke. It turns out, even before Bud Light committed their big transgression, partnering with trans activist Dylan Mulvaney, Miller Lite had put out an ad that was apparently supposed to commemorate Women’s History Month but was in reality just another cheap shot at straight men—the bulk of their actual customer base.
“And while this Miller Lite ad is far less egregious than a biological man in a prom gown mocking actual women, it’s still not great.
“It makes me wonder: Is there anything left for us regular people anymore?
“It’s not just conservatives who have had it with brands insulting us and our values. It’s all non-woke people, the general population with views that were considered normal until five minutes ago.
“And since the Bud Light debacle over its partnership with transgender activist Dylan Mulvaney, we now we have our eyes peeled for other brands who have decided to delve into liberal politics. They should know that when they go there, they are running the risk of it pissing off their actual customers.”