To clarify, U.S. Immigration and Customs Enforcement (ICE) shouldn’t have to worry about public relations if it’s carrying out its responsibilities effectively. Given the intense scrutiny it faces right now, ICE is largely doing its job well. It’s important to understand that public perception shouldn’t hold you back from taking action against those who have entered the United States illegally.
Over the years, our country has made efforts to adapt and include many undocumented individuals in American society—just think of the familiar phrase, “Press one for English, press two for Spanish.” However, recent developments have compelled the federal government to take significant steps toward mass deportations.
The first catalyst was the tumultuous presidential election of 2020, during which allegations of widespread voter fraud came to light, drawing attention to the influence of illegal voters. The second factor was the Biden administration’s push to bring millions of undocumented immigrants into the country, making it increasingly difficult to keep track of who is here.
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To uphold the principles on which America was founded, action is necessary, and the Trump administration is stepping up to the plate. However, given the current political climate, it’s clear that the legacy media would not cover ICE’s actions in the same way if they were happening under a Biden or Harris administration. The situation in Minneapolis, along with the media’s coverage and the manufactured outrage on social media, would likely look very different.
That said, achieving a public relations victory over the well-funded and organized anti-ICE movement would certainly be beneficial. It could smooth the path for further immigration enforcement efforts and, crucially, help defuse tensions surrounding illegal immigration as the midterm elections approach. The left would inevitably need to pivot to find another flashpoint to generate outrage and incite summer unrest. It’s important to understand that, from a tactical perspective—if not a strategic one—this is all about the upcoming midterms.
It may not be too challenging to achieve a victory over those who oppose ICE, as there are aspects that the left struggles to defend against. This boils down to human biology, psychology, and the natural laws of attraction—essentially, it’s all about likeability. You might have noticed that once you get to know them, ICE agents often turn out to be the kind of people you’d enjoy sharing a beer or coffee with.
The secret weapon ICE has in the battle for public perception, when used wisely, is the approachable nature and confident demeanor of its agents. Allow me to illustrate what I mean:
I took a look at the comments on this Instagram video, and it was no surprise to see a flood of women expressing their admiration for his smile and vibe while curious about his availability. It’s important to recognize the impact of this.
We rarely get to witness these moments. Too often, we’re exposed to edited clips created by leftist activists that showcase ICE in a harsh light, highlighting their attempts to manage chaos and apprehend suspects. However, as more and more anti-ICE individuals roam the streets of America’s blue cities in search of conflict, we’re starting to see a law enforcement agency that not only has a sense of humor but also excels at playful trolling.
? LMAO! An ICE vehicle was seen endlessly doing laps around a traffic circle in Minnesota, distracting leftist activists while the rest of the ICE convoy moved on to the next target
Arrests were then made uninterrupted.
WELL PLAYED, ICE! ?? pic.twitter.com/WquFWQfytU
— Nick Sortor (@nicksortor) February 3, 2026
Trust me, as these moments accumulate, they will ultimately shape the public’s perception. By highlighting the more relatable side of ICE agents, we start to see them in a different light. When these agents are given a chance to connect with individuals they interact with—being approachable and even engaging—the contrast between federal officers and those opposing ICE becomes strikingly clear:
BREAKING – A Black ICE agent is going viral after asking a leftist if they are a man, causing leftists around him to crash out and call the agent a “house n*gger” as they drive off. pic.twitter.com/qaSYsK0C8q
— Right Angle News Network (@Rightanglenews) February 3, 2026
It’s hard to overlook the way the mask slips when some leftists reveal their underlying racism, simply because a black federal agent doesn’t meet their expectations. In this case, his initial humor followed by his measured restraint quickly established him as the protagonist in a video that has now reached millions of viewers.
The public relations challenge faced by ICE is that when it fulfills its role by arresting undocumented individuals, it tends to highlight just one aspect of the agency’s work—apprehension. This is where the most intense, aggressive, and dramatic footage can be captured. The anti-ICE movement has smartly capitalized on this imagery across social media platforms.
HOLY SH*T ? This ICE Agent just trolled this Anti ICE Liberal so badly "thank you for calling us at the ICE hotline, thank you for calling us"
LMAO I FREAKING LOVE THIS ?
— MAGA Voice (@MAGAVoice) January 15, 2026
In any public relations battle like this, there tend to be clear “good guys” and a villain. So far, the anti-ICE movement has effectively painted ICE agents as villains in certain segments of society, though not quite as much as they would prefer.
To turn the tide in the perception struggle on the ground that the left has created, ICE has an opportunity to engage more actively in public discourse. By doing what some officers have already begun to do—relaxing and showing confidence in their roles—they can reinforce their position as the true heroes in this ongoing confrontation.
