If you’re looking for the moment woke activism and DEI went fully corporate, Target is a strong candidate for patient zero. The retail giant was among the first major brands to embrace “gender-neutral” restrooms and roll out so-called trans-friendly clothing for children — moves that detonated a consumer backlash, triggered a shareholder lawsuit, and wiped out billions in market value.
Last March, Target quietly announced it was rolling back parts of its DEI apparatus. Predictably, that sparked outrage from the Left. But the Left isn’t Target’s core customer base. Normal people are. And when the company chose commerce over ideology, a measure of sanity returned.
That pragmatism showed again recently when a self-appointed woke enforcer harassed an elderly Target employee for wearing a Charlie Kirk “Freedom” shirt on the job. Target refused to punish the worker and wisely stayed out of the manufactured controversy — a small but meaningful win against activist intimidation.
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I say “largely” restored for a reason. There’s still plenty of woke residue lingering in the aisles, as evidenced by a particularly on-the-nose sweater the company is selling just in time for Valentine’s Day. Woke habits, it seems, die hard:
I saw this sweater promoted at Target today. Could you imagine if, in the month leading up to Valentine’s Day, Target was spotlighting a “Dump Her” sweater in the men’s section? People would lose it. I’m so tired of this garbage. pic.twitter.com/TyxxuEOjHl
— Lisa Britton (@LisaBritton) January 9, 2026
If it said “Dump Her,” we’d get a thousand left-wing columns and ‘think pieces’ about the inherent misogyny of Target, “toxic masculinity,” sexism, and blah, blah, blah. For this nonsense, however, it’s just “Slay, Queen, you don’t need no man!” cheering from feminists.
But the vast majority of us? Yeah, we’re over this nonsense:
I haven’t shopped @Target since they promoted “tuck” underwear, swimsuits, the CHILDREN’S department during “pride” month.
This is disgraceful and we wonder why young men aren’t dating, not engaging with women or trying to build families. MEN ARE NOT THE PROBLEM, white,…— kittyhawk ?? (@FredOakland) January 9, 2026
“Men are not the problem, white, liberal women are, in my opinion,” wrote the user.
Sorry to say it but, yep. They are.
This is fine, it means that men can handle it.
People would lose it over a "Dump Her" sweater because women cannot handle it.
The fact that this "Dump Him" sweater exists is actually patronizing to women, but they don't see that.
— Married Man's Mystery – Dominant Polarity (@polarityperfect) January 9, 2026
Okay, that’s true, too, but the “man hate” has to stop or we’re gonna die off as a species:
Jordan Peterson once argued that a lot of whats happening in our culture is just attempts at fertility suppression aimed at young women, and now I see it everywhere. https://t.co/M5uTAGn53Z
— Wokal Distance (@wokal_distance) January 9, 2026
When you continually tell women they don’t need men, not to get married or have kids, well, that leaves them with plenty of time to protest ICE agents.
