The Trump Organization announced on Monday the launch of Trump Mobile, a new mobile phone service, according to various reports — a new venture that will no doubt fuel critics’ claims that President Donald Trump is attempting to ‘cash in’ on his last term in office.
“We’ve been working for a long time trying to deliver for the American people, trying to do something unique for people who have been underserved, and today we’re here to introduce Trump Mobile,” Donald Trump Jr. said Monday morning at an event at Trump Tower in New York.
“A big part of what we’ve done right now in the world has been focused on technology for people who have been underserved, whether that’s been in crypto or anything else, but one of the places where we felt there was lackluster performance was in the mobile industry,” he added.
Trump Mobile will offer a monthly plan that includes unlimited texting to over 100 countries, roadside assistance, and access to telemedicine services—all for a single flat monthly fee. Customers will have the option to bring their own device or purchase a new phone through Trump Mobile.
In a nod to Trump—both the 45th and 47th president—the company’s mobile plan is priced at $47.45 per month, according to the company’s website, which promotes the service as offering the “same coverage as the 3 nationwide phone service carriers.” Customers can also pre-order the T1 phone, set to launch in September. The gold smartphone features a “T1” inscription along with an etched American flag on the back.
Trump Mobile, in keeping with the president’s efforts to revive made-in-America products, will base all of its customer service call centers and phone production in the United States.
“The fact that all your customer service will be done in America, it’s going to be done in St. Louis, Missouri … making phones in America, it’s about time we bring products back to our great country and it’s about time we disrupt this space,” Eric Trump said of the rollout, which coincides with the 10-year anniversary of President Trump’s 2016 campaign announcement.
