Anheuser-Busch sounds like they’ve accepted defeat in the wake of the woke marketing failure, with Dylan Mulvaney and a single can of Bud Light, and is now offering to buy back some unsold or expiring cases of Bud Light from retailers, according to a report on The Wall Street Journal and the Daily Wire.
Bud Light sales have hit rocky times while people suggest they’re boycotting the beverage and others sold under the same Anheuser-Busch brand, sending a message to the company that Americans and other people on the planet are getting fed up with the ‘woke’ marketing and they’re no longer associating or buying the products.
Daily Wire reported on the slippery sales, saying the following in a news article published about it:
By mid-May, Bud Light sales were down 28% in comparison with 2022 sales numbers for the same time period — according to a Bump Williams analysis of Nielsen data — and several high-profile celebrities had thrown their weight behind a total boycott of the brand.
Every day consumers aren’t the only ones fed up with Bud Light and the trans-marketing disaster. Kid Rock recorded video of himself blasting cases of Bud Light and said “Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible. F–k Bud Light. And f–k Anheuser-Busch. Have a terrific day.”
John Rich, another well-known and popular musician reported that customers in his Nashville, Tennessee bar have mostly stopped buying Bud Light, leading to even less sales for the struggling brand that was devastated when the marketing person made a terrible mistake to try rebranding it beverage to a new audience.
It clearly sent the wrong message and Americans have fought back with their wallet, spending money elsewhere and sending Anheuser-Busch into desperation tactics in hopes to one day recover from their mistakes.