Well, that didn’t take long.
In another sign that our economy is bifurcating along political, cultural, and societal lines, a conservative activist announced the launch of a new beer brand in the wake of a controversy involving once-popular Bud Light.
“Bud Light’s recent partnership with transgender activist Dylan Mulvaney has driven one Republican to launch his own beer that’s specifically marketed to conservatives,” Fox News reported on Thursday.
The man behind the movement to defeat “woke corporations” has reported that the response to his beer, dubbed the “Conservative Dad’s Ultra Right,” being sold online has been “nuts,” the outlet reported.
Speaking to Fox News Digital about his new launch, Seth Weathers, the CEO of Freedom Speaks Up, said companies like Anheuser-Busch, which manufactures Bud Light, are “spitting on” conservative values.
“I have kids, and I don’t care what their response is, Bud Light has hired a mentally deranged freak to market perversion to little children. I have a problem with that,” Weathers said.
“Corporations that do that should be put out of business by conservatives. They are spitting on us. We are half of America — they’re spitting on us. There has to be an alternative,” he added.
He said recognizes the challenge of boycotting all the “woke” corporations, but he believes Anheuser-Busch, the largest brewing company globally, is a suitable starting point.
“I would love for them to stick to it,” Weather said of Republicans’ and conservatives who are now refusing to drink Bud Light following the Mulvaney partnership. “Their mistake was so big in exposing who they are.”
“We can’t boycott 10 companies, but we can boycott one that sells a s— beer,” he added. “If we stuck to that, we would send a message that would live forever.… I don’t care if they buy my beer. Either buy my beer, some other brand’s beer, it doesn’t matter. Send a message to Anheuser-Busch. Shut them down.”
According to Weathers, the name “Ultra Right” was inspired by comments from left-wing activists on social media directed at anyone who holds “any level of common sense.”
He said his is a light beer and is being sold online as a rival to Bud Light. Although the phrase “light beer” is not evident on the can due to legal constraints.
Weathers appears in the ad announcing the beer, which was shared to social media.
“America’s been buying beer from a company that doesn’t even know which restroom to use,” Weathers wrote in a tweet announcing new brew. “There’s a new beer in town.”
America's been buying beer from a company that doesn't even know which restroom to use.
There's a new beer in town! pic.twitter.com/JHm4BspZwB
— SETH WEATHERS (@sethweathers) April 12, 2023
He described the beverage as being “100% woke-free beer” in the online ad and implored with those who “know which bathroom to use” to “stop giving money to woke corporations that hate our values.”
Weathers, a former Trump campaign official, said a six-pack is priced at $19.99, which is nearly twice the price of a six-pack of Bud Light.
But he said he’s received “thousands” of pre-orders and the beer will be available in 42 US states next month.
Weathers smashed a can of Bud Light in a now-viral online ad, saying that Ultra Right gives conservatives “another company to buy from rather than a company that literally opposes everything conservatives stand for.”
“Conservatives are blowing me away with the positive response. It’s absolutely nuts,” he said. “I think we’re at 10 million views on Twitter right now for that video.… The response is even wilder than I thought it would be. The left is doing the usual thing, such as sending death threats and being nasty, so that’s all I can say for their response.
“The overwhelming positive response we’re getting, it means a lot to me. I know a lot of people are paying a lot of shipping to get this, they’re paying more than they would to get their Bud Light. They’re doing it because they’re supporting the message we stand for and what we’re doing and that genuinely means a lot to me and everyone involved,” he added.
He also said Bud Light partnering with Mulvaney was actually a slap at biological women, too.