Country music superstar John Rich revealed he has made a decision regarding serving Bud Light in his Nashville bar.

Rich said he’ll be removing all Bud Light products from his famous Redneck Riviera. The move comes after customers expressed their dissatisfaction with the beer brand’s controversial marketing campaign featuring Dylan Mulvaney, who identifies as transgender.

Rich’s decision to pull the beer products from his bar is a response to the backlash, and it is expected to have an impact on the bar’s operations.

Rich discussed his choice to remove the beer from the bar’s menu during an interview with Tucker Carlson. The beer had been a popular choice among customers until the brand partnered with the trans activist, a biological male who identifies as female.

“I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there,” Rich explained.

“But in the past several days you’re hard-pressed to find anyone ordering one. So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here. At the end of the day, that’s capitalism. That’s how it works,” he said.

Rich becomes the third highly notable country music star to join the ongoing boycott against Bud Light by pulling the product off of his shelves, joining Travis Tritt and Kid Rock.

Bud Light’s parent company, Anheuser-Busch, has been experiencing a decline in stock market value recently. Conservative commentator Rogan O’Handley noted that the company lost almost $4 billion in market value since Bud Light launched its transgender campaign.

Disclaimer: This article may contain commentary which reflects the author’s opinion.