Pop icon Taylor Swift publicly endorsed Vice President Kamala Harris for president on the evening of September 10, shortly after the critical debate with former President Donald Trump. However, this endorsement seems to have negatively impacted Swift’s standing among Republicans, with recent polling showing a significant drop in her popularity within the party.
“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” Swift wrote on Instagram after the debate. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”
She concluded: “I’ve done my research, and I’ve made my choice. Your research is all yours to do, and the choice is yours to make. I also want to say, especially to first time voters: Remember that in order to vote, you have to be registered! I also find it’s much easier to vote early. I’ll link where to register and find early voting dates and info in my story.”
Now, a new poll conducted by J.L. Partners for DailyMail highlights the effects of Taylor Swift’s political endorsement on her public image in the 2024 presidential race. The survey reveals that 57 percent of Republican respondents now view the 34-year-old superstar unfavorably, a decline from previous surveys. In contrast, 71 percent of Democrats continue to hold a positive opinion of her.
The survey also found that among Independent voters, 50 percent view Taylor Swift favorably or somewhat favorably, while 27 percent hold a negative opinion of her. The poll, conducted between September 13 and 15, included 1,054 likely voters and surfaced shortly after Swift announced her support for Vice President Kamala Harris in the upcoming presidential election.
The results suggest that many voter groups are downplaying the impact of Swift’s endorsement. Nonetheless, her support resonates positively among younger voters, with approximately 52 percent of individuals aged 18 to 29 indicating they are more likely to vote for the Democratic nominee because of Swift’s endorsement. James Johnson, co-founder of J.L. Partners, said, “It’s finally happened: Taylor Swift has turned from Miss Americana to The Archer in the political crossfire.” He added, “She is now viewed like many other things in American discourse, from the economy to news networks: through a partisan lens.”
“Though this one might not have had much of an impact immediately, if Swift is active in October in encouraging young people to vote, it could make a difference in swing states with tight margins,” Johnson continued. “Harris certainly needs her help: our polling shows that 18-29-year-olds heavily support Harris but are also some of the least enthusiastic about their vote in November. If that changes, Donald Trump is not Out of the Woods just yet.”